Healthcare in Nigeria is changing and getting better in terms of medical service delivery, and care. However, not many Nigerians know about this.
At Atterfly, we discovered that many Nigerians don’t know about certain medical procedures, equipment, and service delivery that are now available in Nigeria. Where some are aware, there is the issue of trust. As a result, some of them unfairly dismiss the healthcare system and those who can afford it opt to travel abroad for healthcare services.
Simply put, healthcare in Nigeria isn’t getting the appropriate exposure it should have. There is a gap.
This is partly due to healthcare service provider brands not effectively spreading the word of how good healthcare services have become, and partly due to advertisements being against the code of conduct of the medical practice in Nigeria.
At Atterfly, we believe all these can change if healthcare brands begin to adopt effective content marketing and communication strategies.
Nigerians deserve to know that they can be matched with the right healthcare service provider they can trust to deliver the quality healthcare needed, without having to leave the borders of the country.
How will Nigerians know if this information is not readily available online? How else can they be presented online if not through effective and intentional content and communication from healthcare service provider brands?